Retail strategy for DIY & home improvement suppliers

Ready to create customer demand and buyer interest?

Brand, private label, tenders and European expansion for DIY and home improvement suppliers. Built by someone who sat on the retailer's side.

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"She helped us place ourselves in the buyer's shoes." Tender won, France's #2 DIY retailer.

Fiorella Origlia, founder of LaRévolution

hey, I'm Fiorella

120+ suppliers worked with Ex-buyer ADEO & Kingfisher Author of The Retail Revolution Speaker at Made4DIY & BHETA

start here, it's free

The Retail Quick Wins Playbook

The actions I'd take first if I joined your team on Monday: a two-page company deck, an unsolicited offer, three questions for five buyers, and four more quick wins. Templates and an AI prompt included.

Plus the Tender Go/No-Go Tool. No spam, unsubscribe anytime.

hey there,

It's Fiorella, and I've been on both sides of the table.

I started as a buyer at ADEO, then Kingfisher. I saw great products lose and average ones win. Today I build the strategies that put suppliers on the winning side, and I create products and brands myself.

Retail can sound traditional. My approach isn't. Disruptive thinking, modern tools and systems that move your numbers.

Here's what I bring to your team:

1.A strategy buyers say yes to. Positioning, tenders, negotiation, plan B.
2.Demand that pulls you onto shelf. Brand, private label, European roll-out.
3.Systems your teams actually use. For sales and buying, built to last after I leave.

Fiorella Work with me →

Fiorella smiling, wearing a LaRévolution t-shirt

client stories

Tender won.

With France's #2 DIY retailer, prepared together.

"Although we are a mature team with over 20 years of experience working with this customer, we greatly benefited from the fresh eyes Fiorella brought to the project. She helped us place ourselves in the buyer's shoes."

Sales Director, European hardware manufacturer

The buyer's feedback: she had never received such a detailed proposal.

Read the full story →

"Challenging input on every key point"

The work involved has been very substantial, and the content of its deliverables too.

MD, global leader in tools · Full Strategy

"Extremely valuable"

The quality of the analysis and advice opened up perspectives we hadn't considered.

CEO, French tools manufacturer · 3-week Sprint

"Everything changed"

Once I saw the system in place, I understood how a meteoric rise is possible.

MD, building materials manufacturer · Full Strategy

"Really innovative"

Especially when it comes to re-engagement approach and plan B.

Founder · Go-to-market advisory, building materials & DIY

work with me

Pick your way in

FIX IT FAST

2 hoursTwo Hour SOSOne urgent retail issue, clear recommendations and next steps.Book it → Half dayFocused WorkshopOne topic or blocker, worked through, with a practical playbook.Book it → 3 weeks3-Week ResetWeekly sessions to reset a live commercial issue, final playbook.Book it →

BUILD THE GROWTH

3 monthsRetailer Growth PlanOne supplier, one retailer, one sub-category. A structured path to growth.Plan my growth → ~5 monthsEuropean Retail StrategyPrioritisation, range, brand, positioning and retailer approach across countries.Plan my growth →

TRANSFORM TOGETHER

3 months +Strategic CoachingA sparring partner on priorities, decisions and commercial direction.Let's talk → TailoredBespoke ProjectCross-functional or sensitive situations, including sales and buying systems.Let's talk →

A strategy partner, not a sales agency: you keep the relationship with your buyer, I never step into it directly. I make sure your team walks in ready.

Not sure which one fits? Book a call and we'll pick together.

let's collab

Podcast, stage or panel?

I talk about how retail really decides, with stories from both sides. Recently on stage at Made4DIY in Italy and BHETA in the UK.

Invite Fiorella →

THE BOOK The Retail Revolution Read the chapter → THE PODCAST The Retail Revolution Diary Listen now →

ready to be chosen?

Let's turn your next retail meeting into a yes.

20 minutes. We look at your current approach, where it doesn't land, and your biggest opportunities.

Book a discovery call → Start with the free playbook