My AI Twin
Your on-demand thinking partner

From conversations with DIY retailers and suppliers, one thing keeps coming up: AI is being used but mostly in simple, generic ways: content creation, summaries, small productivity wins.

What’s still rare is AI that truly understands retail thinking: how buyers decide, where the trade-offs are, and what actually moves a decision forward.

That’s where the real opportunity lies and exactly the gap this is designed to fill.

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This AI Twin is a digital extension of my retail brain, built from years of experience as a DIY retail buyer and now as a retail strategy partner for suppliers.

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You have a question. A doubt. A decision to make. Or you just need confirmation you're on the right track.

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I'm with you. Anytime. Anywhere.

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Use it to challenge a tender, a price, a positioning or simply sense-check your next move before sending that email or offer.

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No generic AI answers.

Just retail logic, context, and perspective.

Think of it as having a retailer in your pocket, ready to challenge, reassure, and move you forward.