Buying
Sourcing
Production
Cost Transparency & Breakdown
Private Label
Brand Architecture
Differentiation/Unique Value
Assortment & Range
Pricing
Negotiation
Supply & Availability
Tender Readiness
Retailer Relationship
12 weeks from now, your retail strategy and outcomes can be on a new level.
My belief is simple: Every supplier can win with retail. The difference is never “luck”, it’s structure, determination, and strategy.
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What I see again and again is this: Suppliers operate in a complex, demanding retail environment without a real compass.
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They react, they try many things but there is no clear strategic backbone.
I’ve worked with SMEs and multi-billion groups, on both sides of the table: as a buyer and now as a Retail Transformer and the pattern is always the same.
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Some suppliers win. Others stay invisible.
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And some slowly lose business, until it becomes a much bigger problem internally.
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When we work together, we define the right structure and strategy for your business, not something commoditised but something you can actually use and scale. Your organisation and team align around it. Your brand positioning becomes clear. Your approach to private label stops being blurry and painful. Your actions finally pull in the same direction.​​
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The outcome? A clear, actionable retail strategy, aligned teams, stronger positioning, and real readiness to win business, even in a highly competitive landscape.
Ready to Transform?
Three Ways to Transform Your Retail Performance with LaRévolution:
Self Transform
Clarity. Structure. Direction.
What's Included?
10 Videos to follow at your rhythm
Focused on retail logic, buyer expectations, tenders, pricing pressure, differentiation and preparation
50% Discount to my AI-Twin
2 Strategic Templates
To structure your thinking without overwhelming you.
Co-Transform
Guided decisions. Real structure.
What's Included?
1 Meeting per week for 12 weeks
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3 Tools selected and adapted to your context​
Topics such as tender, negotiation, range review, internal alignment or simply to adjust your direction
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Two working modes:
Follow my structured approach
Work on your existing plan or live project.
Full Transform
Strategy built. Executed. Embedded.
What's Included?
Full Retail Strategy designed by Fiorella
Market, positioning, differentiation, pricing logic, tenders, Private Label vs. Brand balance, buying and/or producing process, actionable retail playbook
Full Strategic Report
3 Bespoke Workshops
Selected based on your priorities and constraints
This level is about consistency, credibility and long-term performance.
Is it a match?
If you recognise yourself in any of these, you’re in the right place.
If any of the points below feel familiar, you’re exactly wahere this work starts.
Unpredictable results with retail
Your business with retailers feels random. Some wins, many misses. You react to what arrives instead of leading the game.
Always reacting, rarely proactive
Your days are spent answering emails, urgencies, tenders but very few projects are truly planned, structured, and driven by you.
Constant competitive comparison
You’re always being benchmarked against other brands or suppliers, and struggle to clearly explain why you are different.
Relentless price pressure
Retailers repeatedly push on price, and you’re not fully sure what levers you still have or how to defend your value.
Flat or declining turnover
Revenue is stagnating or slowly decreasing. You blame “the market”, but deep down you know something in your strategy isn’t working anymore.
Doubt on your offers or tenders
You’re always being benchmarked against other brands or suppliers, and struggle to clearly explain why you are different.
Join LaRévolution
Need help? Not sure where to start? Send us an email and we will help.