It's the book I wish every supplier had on their desk when I was a buyer.

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Most suppliers play the retail game using a different set of rules to retailers, because nobody explains the difference.

 

Retail chooses you; but it doesn't always train you.

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In this book, I open the backstage.

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You'll find real cases from my years as a retail buyer:

Concrete stories, negotiation situations and scenarios I've actually lived, combined with my current work as a Retail Transformer.

 

It's direct, practical, and written for people who don't have time for fluff.

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Ten chapters take you from "how retail really works" to "how you actually win".

Differentiation, tenders, private label, strategy and a clear action plan.

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Designed for commercial leaders, this book offers clarity and perspective to support informed retail decisions at scale.