Seven actions. No budget request, no committee, no six-month programme. Each one changes how a buyer sees you and each one can start this week.

Don't try all seven at once: pick the one that stings the most when you read it. That's usually the right one.

QUICK WIN #1  Rebuild your company presentation: 2 pages, not 20
Your presentation has one job: prove you are a safe, serious bet, fast.

Page 1. Your passport of proof.

Five figures, nothing else: Turnover, how many countries or clients you serve, how many factories or partner factories you work with, audits & certifications (if relevant in your sector), and any award worth naming. Numbers a buyer can screenshot and reuse internally.
Page 2. Three categories or best sellers, chosen for THIS retailer.

Adapt, always. Not your full catalogue: the three things that fit their shelves, with your unique value stated under each.
 

COPY-PASTE AI PROMPT
Interview me, one question at a time, to build my 2-page company presentation for [retailer]. Page 1: my passport of proof - turnover, countries/clients served, factories or partner factories, audits & certifications, awards. Page 2: the 3 categories or best sellers most relevant for this retailer, with my unique value under each. Challenge every vague answer until it becomes a number or a proof.
 

QUICK WIN #2  Send the offer nobody asked for
Identify the 3 best sellers of your category.

 

Check what your target retailer currently offers, in store and online. Spot the gap or the weak product. Estimate a volume: Pieces per store per year. Then send an offer.
Proactive beats invited: You set the frame, the price logic and the timing, instead of discovering them inside someone else's tender.

QUICK WIN #3  Turn it into a 2-page offer document
One rule: A buyer will never reply "great, I'll take it." Your document has one goal - making them call you back.

Page 1: The context you built in Quick Win #2

Their current offer, the gap, the shopper logic.

Page 2: The offer itself, with enough substance to act on.

Product, positioning, price logic, estimated pcs/store/year, availability. Too thin and it's ignorable. Complete enough, and the easiest next step is picking up the phone.

QUICK WIN #4  Call five buyers, ask three questions
Not to sell. To listen. Call five buyers in your category.

Current customers, past customers, targets and ask, in this order (past, present, future):

1. What happened in your category over the last 12 months?
2. Are you happy with the current offer, what would you change tomorrow?
3. What would make you say, in 12–18 months: "I can't believe what we achieved"?

Then the hard part: Don't pitch. Take notes. The next opportunity and the current blocking point is in the answers.
 

QUICK WIN #5  Learn marketplaces before your key account makes you
Retailers increasingly start with an online-first listing on their marketplace. Which means your first marketplace experience should NOT happen live, with your future strategic account watching.

Identify 3 marketplaces, or 3 resellers, where you are not present yet. Build a range online: The right content, the right price strategy. Test, fail and adjust there, where a mistake costs you nothing. Build the knowledge now, arrive ready.

QUICK WIN #6  The LinkedIn sprint (zero promo)
Three posts a week, for one month minimum, about your category, your customers, the market challenges, or the retailer stores you target. Plus ten comments a day. Buyers check LinkedIn before meetings. Give them something to find.

The one rule: Nothing promotional during this period. Not one post about your products. You're building credibility, not running ads.
And when you're in: Comment one of my posts with "I'm on it too!". You and I will both know you're actually applying this.

QUICK WIN #7  Read The Retail Revolution
If you've not done it yet, it's available on every Amazon platform, and it will put your understanding of how retailers actually think in the top 10% of suppliers.

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Fiorella Origlia  -  Retail Strategy Partner, Founder of LaRévolution  |  Author of The Retail Revolution
You're chasing buyers. I build the strategies that make them chase you.