LaRévolution Free playbook
The Retail Revolution by Fiorella Origlia, hardback cover

the retail strategy book for suppliers

Retail's backstage, finally explained to suppliers.

"It's the book I wish every supplier had on their desk when I was a buyer."

Reveal the approach that turns potential into winning retail performance. Not a theoretical manual. Real cases, negotiation situations and scenarios, written in a direct, practical style for people with no time for filler.

what's inside

Ten chapters, from how retail works to how you win.

Suppliers and retailers rarely play by the same rules, because nobody explains the difference. Retail selects suppliers but doesn't always prepare them.

  • How retail actually works
  • Differentiation
  • Tenders
  • Private label
  • Strategy
  • A clear action plan

who it's for

Commercial leaders who need clarity and perspective to make retail decisions at scale.

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Read it, then let's apply it to your retailers.

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