client stories from DIY & home improvement suppliers

What changes when suppliers see retail from the inside.

Suppliers across every category, from tender preparation to full strategy. Client names stay confidential unless they choose otherwise.

Tender won

"Fiorella has been a great support as she accompanied us with an RFQ with one of the Top 3 DIY players in France. Although we are a mature team with over 20 years of experience working with this customer, we greatly benefited from the fresh eyes that Fiorella brought to the project. She helped us place ourselves in the buyer's shoes and provided constructive feedback throughout the process. I was also impressed by the quality of the ideas that she helped generate. For companies who are either new or experienced in DIY, I would not hesitate to recommend LaRévolution!"

Sales Director, European hardware manufacturer

CONTEXT: RFQ with France's #2 DIY retailer, a customer the team had served for 20+ years
WHAT WE DID: Structured the response and built the case that made the decision obvious for the buyer. The supplier's team led every exchange with the buyer.
RESULT: Listed in 90+ stores.
THE BUYER'S FEEDBACK: She had never received such a detailed proposal.

Brand concept · B2C launch

A garden studio brand, executable from day one.

A French manufacturer opening up to B2C, with retail as the next step. We created the brand concept and a product that already answers the market's number-one pain point, designed around the manufacturer's production and installation constraints.

French manufacturer · Brand concept and go-to-market

The brand's website launches soon.

THE CONTEXT: A manufacturer entering B2C, laying the groundwork for future retail projects.
WHAT WE BUILT: The brand concept. A product that solves the market's #1 pain point. Three hero products to structure the range and guarantee stock availability. A tailor-made brand universe. A complete website, developed with a freelance partner.
WHY IT MATTERS: A concept that is part of the commercial strategy, and ready to execute from the start.
YEAR-ONE AMBITION: €1.2M turnover, in the pessimistic scenario.

Full Strategy

"The work involved in this assignment has been very substantial, and the content of its deliverables too. Once again, thank you very much for all the work put in and for your challenging input on every key point!"

MD, global leader in tools

3-week Sprint

"We came into this Sprint looking to discover new methods. What we found in addition was dynamism, real listening, and constant availability. The quality of the analysis and advice opened up perspectives we hadn't considered, extremely valuable."

CEO, French tools manufacturer

Full Strategy

"I hadn't imagined for a second that we could explore territory this vast and varied in Retail. Once I saw the system in place, everything changed. I finally understood how a meteoric rise is possible, with the right tools and strategy."

MD, building materials manufacturer

LinkedIn recommendation

"Fiorella provided me a wide and deep perspective on how to reformulate an offer for a very large DIY chain. Her advice was really innovative, especially when it comes to re-engagement approach and plan B. Very recommendable to work side by side with her."

Founder · Go-to-market advisory for building materials & DIY manufacturers

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What changes when suppliers see retail from the inside.

A garden studio brand, executable from day one.

Your story could be next. Let's start with a call.

Your weekend retail briefing.