LaRévolution Free playbook

insights

What no one explains to suppliers.

My articles for the DIY trade press in Ireland, Germany and Spain.

Ireland · The Hardware Journal Germany · DIY International Spain · Ferretería y Bricolaje

Spain · Ferretería y Bricolaje · Oct 2026

Growing in a Limitless World: Why DIY Strategy Starts with the Customer

How the DIY customer has changed, in buying habits and generations, and what it means for suppliers who want to grow with retailers.

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Ireland · The Hardware Journal · Aug 2026

The rise of professional demand in DIY retail: evolution, not disruption

Trade counters, jobsite delivery and the pro who wants "cheap enough" and "reliable enough" in the same SKU. Where pro brands fit in retail.

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Germany · DIY International · Jul 2026

Changing rules of the game: private label in European DIY

Own-brand products aren't the problem, being replaceable is. Why private label isn't the threat suppliers think, and how to prepare for private label tenders.

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Ireland · The Hardware Journal · Apr 2026

If you want to get what you've never had, you need to do what you've never done

From ADEO to Kingfisher to the supplier side: why the gap between retailers and suppliers is structural, and why I created LaRévolution.

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in the press

"Far more than just another must-read."

Thierry Coeman, reviewing The Retail Revolution

The Hardware Journal (Ireland), February 2026

Book review

Resetting the retail-supply balance: The Retail Revolution

A chapter-by-chapter read of the book, from the Kraljic matrix to the three value patterns every buyer weighs.

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